The persuasion effects and mechanisms of vivid imagery inducing strategies in negative health messages: exploring the roles of motivation, affect, and message substance.
2009-03
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The persuasion effects and mechanisms of vivid imagery inducing strategies in negative health messages: exploring the roles of motivation, affect, and message substance.
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2009-03
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This dissertation examines the persuasion processes and effects of affect-based mental imagery processing in the context of a negative health persuasion message. It aims at determining the qualifying conditions in which mental imagery affects persuasion in a negative message context. Through two controlled experiments, a
particular emphasis is given to the influences of consumer prevention motivation, experienced negative affect, and the quality of message substance on message persuasion.
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University of Minnesota Ph.D. dissertation. March 2009. Major: Mass Communication. Advisor: Ronald J. Faber. 1 computer file (PDF); viii, 142 pages, appendices 1-5.
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Myers, Jun Rong. (2009). The persuasion effects and mechanisms of vivid imagery inducing strategies in negative health messages: exploring the roles of motivation, affect, and message substance.. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/49932.
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