Economic impact of category captaincy: an examination of assortments and prices.

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Economic impact of category captaincy: an examination of assortments and prices.

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2012-06

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University of Minnesota Ph.D. dissertation. June 2012. Major: Business administration. Advisors:George John & Om Narasimhan. 1 computer file (PDF); ix, 79 pages, appendix A.

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Viswanathan, Madhu. (2012). Economic impact of category captaincy: an examination of assortments and prices.. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/132030.

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