Impact of nutrition information on consumers' food purchases.

Loading...

View/Download File

Shiratori_umn_0130E_12256.pdf (2.28 MB)

Persistent link to this item

http://purl.umn.edu/116323

Statistics

View Statistics

Journal Title

Journal ISSN

Volume Title

Title

Impact of nutrition information on consumers' food purchases.

Authors

Shiratori, Sakiko

Published Date

2011-08

Publisher

Type

Thesis or Dissertation

Abstract

This study estimates the impact of nutrition information provided by popular media on consumers' food purchases in U.S. grocery stores, taking omega-3 fortified eggs as an example. Household-level scanner data are analyzed with the media index for the information about health benefits of omega-3 fatty acids, which is constructed from multiple information sources by utilizing computer-coded content analysis. In addition, the welfare change of consumers is measured by the consumer surplus and the value of information is also estimated. The results show a significant positive impact of nutritional information from popular media on consumers' food choices. Consumers are quite sensitive to the prices of regular eggs, but are not very sensitive to a change in the price of omega-3 eggs. Consumer surplus increased over time. When this welfare change is investigated further using the concept of the value of information, most of the welfare change is accounted for by the information. In this way, publishing in popular media can be an effective information communication approach to promote consumers' health.

Keywords

Applied Economics

Consumer Economics

Content Analysis

Functional Food

Value of Information

Welfare Analysis

Agricultural and Applied Economics

Description

University of Minnesota Ph.D. dissertation. August 2011. Major: Agricultural and Applied Economics. Advisors: Professor Jean Kinsey, Professor Paul Glewwe. 1 computer file (PDF);ix, 150 pages, appendices A-G.

Related to

Replaces

License

Collections

Dissertations

Series/Report Number

Funding information

Isbn identifier

Doi identifier

Previously Published Citation

Suggested citation

Shiratori, Sakiko. (2011). Impact of nutrition information on consumers' food purchases.. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/116323.

Content distributed via the University Digital Conservancy may be subject to additional license and use restrictions applied by the depositor. By using these files, users agree to the Terms of Use. Materials in the UDC may contain content that is disturbing and/or harmful. For more information, please see our statement on harmful content in digital repositories.