The Role of parental mediation in children’s consumer socialization on the Web.
2010-07
Loading...
View/Download File
Persistent link to this item
Statistics
View StatisticsJournal Title
Journal ISSN
Volume Title
Title
The Role of parental mediation in children’s consumer socialization on the Web.
Authors
Published Date
2010-07
Publisher
Type
Thesis or Dissertation
Abstract
Using consumer socialization as a theoretical framework, this study investigated the nature and the role of parental mediation in children's responses to and interactions with online advertising. Specifically, it aimed at (1) determining antecedents of parental mediation; (2) examining parent-child co-orientation to different forms of parental mediation; and (3) exploring the relationship between parental mediation and children's attitudes, beliefs, and behaviors related to online advertising. Surveys conducted with children aged 9-12 and their parents/primary caregivers in South Korea revealed that (1) parenting styles and family communication patterns were closely associated with parental mediation; (2) parent-child dyads did not highly agree on any types of parental mediation; and (3) parental mediation and consumer socialization outcomes in the online advertising context were weakly associated. Implications of findings and suggestions for future research were discussed.
Description
University of Minnesota Ph.D. dissertation. July 2010. Major: Mass Communication. Advisors: Ronald J. Faber and Jisu Huh. 1 computer file (PDF); vi, 234 pages, appendix pages 215-234.
Related to
Replaces
License
Collections
Series/Report Number
Funding information
Isbn identifier
Doi identifier
Previously Published Citation
Suggested citation
Shin, Wonsun. (2010). The Role of parental mediation in children’s consumer socialization on the Web.. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/95674.
Content distributed via the University Digital Conservancy may be subject to additional license and use restrictions applied by the depositor. By using these files, users agree to the Terms of Use. Materials in the UDC may contain content that is disturbing and/or harmful. For more information, please see our statement on harmful content in digital repositories.