Using the Neurobiology of Human Emotions and Feelings, Elaboration Likelihood Model of Persuasion and Rhetorical Figures to Modify the Business-to-business Marketing Communications Effects Model

Grasswick, Jennifer
2012-07
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Using the Neurobiology of Human Emotions and Feelings, Elaboration Likelihood Model of Persuasion and Rhetorical Figures to Modify the Business-to-business Marketing Communications Effects Model

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2012-07

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Grasswick, Jennifer. (2012). Using the Neurobiology of Human Emotions and Feelings, Elaboration Likelihood Model of Persuasion and Rhetorical Figures to Modify the Business-to-business Marketing Communications Effects Model. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/167437.

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