Digital storytelling: communication for greater impact
2018-05-19
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Digital storytelling: communication for greater impact
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2018-05-19
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Abstract
Through effective marketing, libraries gain increased visibility and recognition for
their work resulting in additional support and greater latitude to develop innovative services.
Digital storytelling helps libraries develop a cohesive story and brings library news to new
audiences. This course introduces a “digital storytelling lifecycle model” that provides practical
tips and tricks to leverage marketing efforts and make the most of limited resources. Participants
will be introduced to the lifecycle model and see its application. Real stories will be used as
examples to detail each stage of the lifecycle ideate, create, share, preserve, reuse, evaluate
focusing on the outcomes at each step. Strategies presented during the course have been
developed for easy transferal and immediate application; participants will be guided through an
exercise to apply the lifecycle model for use in their own library.
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Continuing Education Course presented at the Medical Library Association Conference in Atlanta, Georgia on May 29, 2018.
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Aspinall, Erinn E. (2018). Digital storytelling: communication for greater impact. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/197180.
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