Exploring Entrepreneurial Networking in Small Hospitality Businesses in Malaysia

Abstract

Entrepreneurial networking is increasingly viewed as a contributing factor to small firm business sustainability. Despite a growing literature on the topic, small firm research shows the need to explore further into the contents and dynamics of network interaction. Since networking relationships are contextual in nature, more empirical studies are needed in specific contexts (i.e. culture, industry) to extend our understanding of successful networking relationships in small firms. The purpose of this study is to identify drivers and outcomes of networking participation among entrepreneurs of small hospitality providers. This study employed a qualitative, multiple case study design. Ten entrepreneurs and managers were interviewed for the study. Results showed the importance of social networking among small firm entrepreneurs and further extended previous research to identify specific motivators, barriers, strategies, competencies and personal characteristics as well as outcomes of networking participation. This study also proposes a framework for entrepreneurial networking participation based on the current findings and existing literature. The study concludes with a discussion of practical and future implications.