Facebook and Television News, A Qualitative Analysis Using Napoli’s Theory of Engagement

Leding, Nathan
2017-08
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Facebook and Television News, A Qualitative Analysis Using Napoli’s Theory of Engagement

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2017-08

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In an effort to gain viewership, television stations put a lot of resources into the promotion of their newscasts. One way the stations reach the audience is through social media which has had a large impact on the way television news organizations connect with viewers. This qualitative analysis examines Facebook users’ responses with regard to Facebook posts generated by television news stations. This study looks at how the audience uses media messages generated on Facebook.

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University of Minnesota M.A. thesis.August 2017. Major: Journalism. Advisor: Kathleen Hansen. 1 computer file (PDF); iv, 62 pages.

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Leding, Nathan. (2017). Facebook and Television News, A Qualitative Analysis Using Napoli’s Theory of Engagement. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/198356.

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