Identifying salient beliefs toward developing promising message strategies to promote HPV vaccination among college students: A reasoned action approach

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Identifying salient beliefs toward developing promising message strategies to promote HPV vaccination among college students: A reasoned action approach

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Gray, Lauren

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2015-07

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Thesis or Dissertation

Abstract

Human Papillomavirus (HPV), the most common sexually transmitted infection (STI) in the United States, is responsible for many types of cancer that affect both sexes. Though vaccines to protect against HPV have existed since 2006, they are still underutilized, leaving college students at risk of HPV infection. In order to address low vaccination rates with a strategic message, we must first understand individual-level factors associated with intention to get vaccinated. A Reasoned Action approach is used to identify attitudinal, normative, and control factors, and their underlying beliefs, associated with vaccination intention.

Keywords

College Students

HPV Vaccination

Human Papillomavirus

Reasoned Action

Strategic Message Development

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University of Minnesota M.A. thesis. July 2015. Major: Mass Communication. Advisor: Rebekah Nagler. 1 computer file (PDF); iv, 69 pages.

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Gray, Lauren. (2015). Identifying salient beliefs toward developing promising message strategies to promote HPV vaccination among college students: A reasoned action approach. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/174768.

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