The Gallerist as Cultural Translator: Building a Hybrid Model by Integrating Soft Power and Buddhist Concepts

Abstract

An exploration of how the contemporary gallerist as a cultural translator can sustainably benefit the arts community using non-traditional strategies that combine elements of a nonprofit business model with principles grounded in Buddhism. Soft power is a non-antagonistic method of co-opting others to achieve common goals. It is the aim of this research to open a doorway so others can see the opportunity to create their own strategy, and develop a sustainable business or career as a creative person.