Business Retention and Expansion Case Study: Growing in the GreenSeam

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Business Retention and Expansion Case Study: Growing in the GreenSeam

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2024

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University of Minnesota Extension

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Working Paper

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Serving the food and agriculture industries of southern Minnesota and northern Iowa, GreenSeam LLC brings a unique cluster-based brand of economic development to the Upper Midwest. Based in Mankato, Minnesota, GreenSeam aims to position the region as a “first-class food and agriculture epicenter” through four key initiatives: business attraction, workforce development, regional branding, and business retention and expansion (BRE). Though BRE is just one area of focus, these efforts are invaluable to GreenSeam’s broader strategy, and the program’s cluster-based foundation and one-day visitation model offer a fresh perspective on how BRE activities may be reformulated across the field.

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Hebeisen, Joshua. (2024). Business Retention and Expansion Case Study: Growing in the GreenSeam. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/267656.

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