NFL Films and the re-production of Pro Football
2010-07
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NFL Films and the re-production of Pro Football
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2010-07
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Abstract
The choreographed work of NFL Films in their first documentary, They
Call It Pro Football (1966), offers a fitting case study in which to examine the
construction and promotion of pro football in the 1960s. Using techniques of
textual analysis and social/cultural historiography, I investigate the
representational dynamics of pro football in this film. In order to explicate the
ideological, sociological, historical, and cultural significance of the film before,
during, and after its release, I describe the emergence in the twentieth century
of pro football and television, proffer the view that televisual texts perform
cultural and political work and are open to multitudinous readings, apply the
theory that gender is socially constructed and performed, and draw upon the
concept of “emotional branding.”
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University of Minnesota Ph.D. dissertation. July 2010. Major: Communication Studies. Advisor: Edward Schiappa. 1 computer file (PDF); iv, 136 pages.
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Johnson, Thomas C. (2010). NFL Films and the re-production of Pro Football. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/94628.
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