Taking Advantage of this Moment and Opportunity
2020
Loading...
View/Download File
Persistent link to this item
Statistics
View StatisticsJournal Title
Journal ISSN
Volume Title
Title
Taking Advantage of this Moment and Opportunity
Authors
Published Date
2020
Publisher
Type
Report
Abstract
This project was supported by RSDP (Regional
Sustainable Development Partnership). With the
help of a graduate student from the University of
Minnesota, Agua Gorda Cooperative undertook
a project from February to May of 2020 with the
following objectives:
1. Research and develop a market analysis for
Cooperativa Agua Gorda’s local produce.
2. Develop a marketing plan for the Cooperative
identifying opportunities for establishing and
growing business partnerships.
3. Outline Cooperativa Agua Gorda’s key network
opportunities and recommendations for Central
Minnesota region.
The motivation for this project came from seeking
other options to sell Agua Gorda’s products in and
around Long Prairie, Minnesota. We used a 60
mile radius to determine the region for our market
analysis and the following question to guide the
research project:
How can Agua Gorda Cooperative use a marketing
strategy and a regional market analysis to
illustrate the value of their farm to the community,
build partnerships with stakeholders, and take
advantage of the social and capital resources
available to farmers in the region?
Keywords
Description
Replaces
License
Series/Report Number
Funding information
Prepared in partnership with Cooperativa Aqua Gorda by the Community Assistantship Program (CAP), which is administered by the Center for Urban and Regional Affairs (CURA) at the University of Minnesota.
Isbn identifier
Doi identifier
Previously Published Citation
Suggested citation
Reno, Emily. (2020). Taking Advantage of this Moment and Opportunity. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/214974.
Content distributed via the University Digital Conservancy may be subject to additional license and use restrictions applied by the depositor. By using these files, users agree to the Terms of Use. Materials in the UDC may contain content that is disturbing and/or harmful. For more information, please see our statement on harmful content in digital repositories.