This project was supported by RSDP (Regional
Sustainable Development Partnership). With the
help of a graduate student from the University of
Minnesota, Agua Gorda Cooperative undertook
a project from February to May of 2020 with the
1. Research and develop a market analysis for
Cooperativa Agua Gorda’s local produce.
2. Develop a marketing plan for the Cooperative
identifying opportunities for establishing and
growing business partnerships.
3. Outline Cooperativa Agua Gorda’s key network
opportunities and recommendations for Central
The motivation for this project came from seeking
other options to sell Agua Gorda’s products in and
around Long Prairie, Minnesota. We used a 60
mile radius to determine the region for our market
analysis and the following question to guide the
How can Agua Gorda Cooperative use a marketing
strategy and a regional market analysis to
illustrate the value of their farm to the community,
build partnerships with stakeholders, and take
advantage of the social and capital resources
available to farmers in the region?
Prepared in partnership with Cooperativa Aqua Gorda by the Community Assistantship Program (CAP), which is administered by the Center for Urban and Regional Affairs (CURA) at the University of Minnesota.
Taking Advantage of this Moment and Opportunity.
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