Marketing Transit Sustainability: SouthWest Transit Final Campaign Book

Keena, Krystyna
Stanley, James
Cress, Mitchell
Curtis, Matthew
Golie, Sara
Stephens, Leslie
Frick, Kylie
2015
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Final Presentation (501.46 KB)
 Final Report (1.57 MB)

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https://hdl.handle.net/11299/185356
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Marketing Transit Sustainability: SouthWest Transit Final Campaign Book

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2015

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Resilient Communities Project (RCP), University of Minnesota

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Presentation
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Abstract

This project was completed as part of a year-long partnership between Carver County and the University of Minnesota’s Resilient Communities Project (http://www.rcp.umn.edu). SouthWest Transit, which is the transit provider for Carver County, wanted to leverage its sustainability efforts to expand bus ridership by appealing to people's concern for the environment. SouthWest Transit project lead Matt Fyten worked with a team of students in JOUR 4263 to develop marketing materials and strategies that can be used to promote the sustainability benefits of SouthWest Transit’s services. A final report and PowerPoint presentation slides from this project are available.

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Report and presentation completed by students enrolled in JOUR 4263: Strategic Communication, taught by Hyejoon Rim in fall 2015.

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Resilient Communities Project (RCP)

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RCP-CC 16a;

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This project was supported by the Resilient Communities Project (RCP), a program at the University of Minnesota whose mission is to connect communities in Minnesota with U of MN faculty and students to advance local sustainability and resilience through collaborative, course-based projects. RCP is a program of the Center for Urban and Regional Affairs (CURA). More information at http://www.rcp.umn.edu.

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Keena, Krystyna; Stanley, James; Cress, Mitchell; Curtis, Matthew; Golie, Sara; Stephens, Leslie; Frick, Kylie. (2015). Marketing Transit Sustainability: SouthWest Transit Final Campaign Book. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/185356.

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