The Case to Engage Millennials in Classical Music
2016-05
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The Case to Engage Millennials in Classical Music
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2016-05
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As the largest demographic group in America both now and for the forseeable future, millennials carry great promise for classical music - that is, if classical music organizations can capitalize on the traits that make this generation so distinct. My thesis is that classical music organizations must "retune" programming to reflect millennials in light of significant demographic changes which have occurred during the generational lifetime of baby boomers. To that end, I posit three key recommendations that any classical music organization can incorporate: creating programming that is less time-dependent, building trust and relationships with millennials, and empowering the (numerically) greatest generation.
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University of Minnesota Plan C final project paper for ACL 8002, Instructor Kathleen Corley. Fall 2015. Degree: Master of Professional Studies in Arts and Cultural Leadership. 1 digital file (pdf).
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Legeros, Alexander N. (2016). The Case to Engage Millennials in Classical Music. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/180416.
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