The Dark Side Of Luxury Consumption: Psychological And Social Consequences Of Using Luxury Goods

Wang, Yajin
2015-06
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The Dark Side Of Luxury Consumption: Psychological And Social Consequences Of Using Luxury Goods

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2015-06

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Prior research has examined people's attitudes, preferences, and motivations for desiring luxury goods, but we know little about what happens when consumers actually use luxury products. My dissertation examines the psychological and behavioral effects of luxury consumption, and asks the question: Does using a luxury product influence the way a person feels and behaves?

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University of Minnesota Ph.D. dissertation. June 2015. Major: Business Administration. Advisor: Deborah John. 1 computer file (PDF); v, 149 pages.

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Wang, Yajin. (2015). The Dark Side Of Luxury Consumption: Psychological And Social Consequences Of Using Luxury Goods. Retrieved from the University Digital Conservancy, https://hdl.handle.net/11299/175364.

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