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Promoting a cancer screening program to Hmong women in Minnesota:the role of source matching and acculturation
Friedenberg, Laura Michelle (2010)
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http://hdl.handle.net/11299/101683
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Title
Promoting a cancer screening program to Hmong women in Minnesota:the role of source matching and acculturation
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Issue Date
2010-08
Type
Video or Animation
Abstract
The present research assesses the effect of source matching and level of acculturation on Hmong women’s interest in a free cancer screening program, their intended behavior to both share the message and call the program, as well as their evaluation of the message. Results show few significant main effects and no moderation effects. Results are discussed, problems are addressed, and future directions to encourage cancer screening in the Hmong population are recommended.
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Master's Theses (Plan A and Professional Engineering Design Projects) [3734]
Description
University of Minnesota M.A. thesis. August 2010. Major: Mass Communication. Advisor: Dr. Brian Southwell. 1 computer file (PDF); iv, 100 pages, appendices A-C. Portraits.
Suggested Citation
Friedenberg, Laura Michelle. (2010). Promoting a cancer screening program to Hmong women in Minnesota:the role of source matching and acculturation. Retrieved from the University of Minnesota Digital Conservancy, http://hdl.handle.net/11299/101683.
Content distributed via the University of Minnesota's Digital Conservancy may be subject to additional license and use restrictions applied by the depositor.