Browsing by Subject "public relations"

Now showing 1 - 3 of 3
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    Corporate Sociality: An Analysis Of Twitter Post Directionality, Functionality, And Reciprocity Of Fortune 100 Companies
    (2020-05) Erickson, Marisa
    This study discusses the use of the social media platform Twitter by Fortune 100 companies. A random sample of the 2019 Twitter posts of 20 Fortune 100 companies over 30 days are collected. These posts are analyzed using a new theoretical model, titled The Three Faces of Corporate Social Media Use, as adapted from Grunig’s (1984) Four Models of Public Relations. According to Grunig (1992), the best model for companies to utilize is a two-way symmetrical model that promotes openness, trust, and understanding between organizations and their audiences. Contrasting that idea, this research found that companies most often use posts that are self-promotional, in that the posts carry messages that are promoting aspects of the company or are marketing a product or service.
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    Design Thinking: Using Creativity and Collaboration to Transform Public Relations
    (2018-12) Hayes, Nora
    Public relations practitioners, like designers, toggle back and forth between seemingly different modes of operation: logic and creativity, specific and universal, human and non-human, time-bound and timeless. Both professions are driven by curiosity and the need to shape and change our worlds. Yet the processes at the heart of public relations have focused too narrowly on business imperatives and lost sight of the broader human dimension that fuels stories and provides meaning. Design thinking can provide a tool to help public relations reframe its role as a strategic creative driver.
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    The EKOCENTER: A Case Study in Coca-Cola, Corporate Social Responsibility, and Bluewashing
    (2015-05) Hamilton, Joy
    In 2013 The Coca-Cola Company announced their latest corporate social responsibility (CSR) project: the EKOCENTER. Envisioned for communities lacking access to safe drinking water, the EKOCENTER kiosks contain vaccine storage, wireless communication technology, clean drinking water, and Coca-Cola products under the premise of "social enterprise."� In light of the global water crisis, a textual and visual analysis of the CSR press release materials produced by The Coca-Cola Company in addition to media coverage highlights the ways in which Coca-Cola utilizes public concern about the environment and public health in order to safeguard their position as the world's largest beverage distributer. The EKOCENTER's discourse exemplifies "bluewashing"� rhetoric that contests negative perceptions of Coca-Cola. Furthermore, the EKOCENTER discourse glosses over the contradiction between Coca-Cola's reliance on water access for their business model and Earth's limited fresh water supply. The EKOCENTER embodies a precarious deferment of water stewardship and governance to transnational corporations.