Browsing by Subject "image"
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Item Assessing Millennial Brand Equity for the Minnesota Historical Society(University of Minnesota Tourism Center, 2015-06-30) Linnemanstons, Katherine; Schneider, Ingrid; Gartner, WilliamThe University of Minnesota Tourism Center worked with the Minnesota Historical Society (MNHS) to investigate its brand equity with millennials (defined as those born between 1980 and 1993). Specifically, the Tourism Center assessed customer-based brand equity with regards to four dimensions: Awareness, Image, Quality and Loyalty. Results from this research will allow promotions and marketing staff to align perceived brand identity with intended brand identity among millennials. Similarly, development professionals can use the information to better understand how to connect with millennials.Item Assessing the State of Customer-Based Brand Equity Among Select Minnesota Historical Society Stakeholders(University of Minnesota Tourism Center, 2013) Gartner, William C.; Schneider, Ingrid E.; Templin, Elizabeth; Schlueter, Alexander; Meyer, Chelsea; Bengston, PaulItem The Image Assessment of Viet-Nam Among U.S. Tourists(2004-06) Tran-Tuan, HungTourism to Viet-Nam has not reached its full potential. The feasibility of attracting more international tourists to Viet-Nam is quite high, particularly from the USA market. However, as of 2003, Vietnamese marketing and tourism studies are neither complete nor comprehensive in the USA market. Therefore, Vietnamese tourism image assessment is necessary and timely. Using an onsite survey, this research focused on understanding the image of Viet-Nam among U.S. tourists in Viet-Nam. Results from 100 tourists indicated that Viet-Nam's image is overall positive. Respondents were mainly seniors, highly educated, and had discrete income to travel. A four-factor solution of image variables revealed that the world heritage sites, atmosphere and attractions, service value, and tourism quality were highly evaluated by tourists. Also, the Vietnamese people, with its dynamic society, represented the holistic image and the world heritage sites were determined as unique attractions. Respondents felt that traveling to Viet-Nam was an exciting experience, and in combination with the friendliness of Vietnamese, reflected the psychological characteristic of Viet-Nam's image. Recommendations for Vietnamese development have been made for environmental issues, price inequality, and research so planners, managers, and marketers from various levels can apply for a more appealing Viet-Nam to the USA market.Item Improving the Cultural Responsiveness of Visual Thinking Strategies(2021) Choi, Sky YVisual Thinking Strategies is a thinking strategy created by Philip Yenawine and Abigail Housen to combat the lack of cognitive intake museum goers and art viewers felt after looking at art. Now, it is used in classrooms as well as museums to develop critical thinking skills and visual literacy amidst other skills such as communication and writing. While reviewing this thinking strategy, I wondered how it would fit and adhere to Culturally Responsive Teaching, a pedagogy curated by Geneva Gay to view academic achievement, skills, identities, and experiences by multicultural students through a holistic view rather than a deficient, “what are they lacking”, point of view. In this essay, I suggest methods to improve the cultural responsiveness of Visual Thinking Strategies in the hopes that they will create a more culturally responsive form of VTS to be used in future classrooms. I have also taken my findings and thoughts from throughout my analysis and created a photomontage which is attached and explained at the end.