Browsing by Subject "awareness"
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Item Assessing the State of Customer-Based Brand Equity Among Select Minnesota Historical Society Stakeholders(University of Minnesota Tourism Center, 2013) Gartner, William C.; Schneider, Ingrid E.; Templin, Elizabeth; Schlueter, Alexander; Meyer, Chelsea; Bengston, PaulItem Awareness of and interest in Green Routes(University of Minnesota Tourism Center, 2007) Schneider, Ingrid E.; Hinds, Nikki; Joannides, Jan; Stern, SteffanyItem Delineating the Neural Correlates of Visual Awareness through the Integration of Multimodal Neuroimaging and Noninvasive Electrical Neuromodulation(2016-12) Roy, AbhrajeetIn recent years, there has been a push to develop a fundamental theory of consciousness in the neuroscience community. However, to date, the physical mechanisms underlying conscious awareness remain unclear. The major aim of this dissertation was to delineate neural correlates of consciousness through the integration of multimodal functional neuroimaging and noninvasive electrical neuromodulation. To this extent, we utilized simultaneous EEG-fMRI imaging to investigate both the electrophysiological and hemodynamic correlates of visual awareness during binocular rivalry. Binocular rivalry is a classic visual phenomenon in which one’s perception spontaneously fluctuates between two different images that are presented simultaneously to the viewer, one to each eye. These random alternations in visual awareness occur despite the static dichoptic input, making binocular rivalry a promising framework for the study of brain networks involved in consciousness. In addition, we evaluated the feasibility of using transcranial direct/alternating current stimulation to modulate behavioral and electrophysiological correlates of rivalry and visual perception in general. Our findings point to the existence of multiple neural networks operating independently during rivalry for its resolution. Differential patterns of activation in fronto-parietal networks and across the default mode network were associated with both subjective changes in visual awareness and maintaining perceptual stability during rivalry. Collectively, our findings suggest that suppression of eye-specific neural activity during rivalry is mainly due to bottom-up processing in early visual cortex, while fronto-parietal activity appears more generalized and predominantly related to attentional processes and conscious awareness of changes in sensory information.Item Emerald Ash Borer as a Constraint to Recreation? Interviews with Visitors to Two Minnesota State Parks(University of Minnesota Tourism Center, 2014) Schneider, Ingrid; Schlueter, Alex; Matter, Katie; Arnberger, Arne; Venette, Robert; Snyder, Stephanie; Cottrell, StaurtThe purpose of this study was to understand visitor perceptions of EAB’s visual impacts & if EAB acts as a constraint to recreation.Item Lake Country Scenic Byway: Awareness, impact on quality of life & economy(University of Minnesota Tourism Center, 2010) Liechty, Rachel S.; Schneider, Ingrid E.; Tuck, BrigidIn 2009, the Lake Country Scenic Byway undertook a study with a three-fold foci to identify: 1) consumer awareness of the byway, 2) the byway‟s impact on quality of life among residents, and 3) the economic impact of byway travelers to the regional economy. The project was supported by the Central Regional Sustainable Development Partnership, the Carlson Chair for Travel, Tourism and Hospitality at the University of Minnesota, and Explore Minnesota Tourism.Item Market Diffusion of Extended Cycle Hormonal Contraceptives(University of Minnesota, College of Pharmacy, 2012-10) Schumacher, Megen Leeds; Pettia, Ashley Cetola; Wertheimer, Albert IBackground: Extended cycle hormonal contraceptives (e.g. Seasonale, Seasonique) when introduced in 2003 were considered a very novel approach to contraception. The idea of manipulating the menstrual cycle so that women would experience just four menstruations a year was radical and was assumed to be responsible for the slow acceptance rate among the general public. Objective: This report analyzes two different aspects of the acceptance of this unique idea in the population. The first was the level of usage of extended cycle hormonal contraceptives in the general population, which was measured by a review of sales figures over time in the United States. The second was an examination of market diffusion as it relates to consumer perceptions regarding the characteristics of these products. Methods: To determine the degree of usage of extended cycle hormonal contraceptives the yearly sales, in terms of units sold, were compared with that of other leading methods of hormonal contraception. Along with the data, survey answers were obtained from 65 women who volunteered to participate in the study. Participants were selected randomly to represent the target population to assess the level of awareness about the benefits, risks, and any other concerns regarding the use of extended cycle hormonal contraceptives. Results: The yearly sales data of units sold showed a definitive increase in the sales of extended cycle hormonal contraceptives since their release on the market. The survey results showed an overwhelming awareness in the study population about the extended regimen. However, only about half of the women in the survey group were aware of its benefits. The main concern reported was the perceived significant side effect profile. Conclusion: Though awareness about the extended cycle hormonal contraception regimen was widespread, the survey population was not well informed about the advantages and the disadvantages regarding the degree of severity of side effects. To address these knowledge deficits, these aspects should be the focus when distributing information about extended cycle hormonal contraceptive regimens. This mayItem The Millennial Student: A Strategy for Improved Wellness(2013-01-14) Layer, RhondaThis thesis explores the idea that a significant number of globally connected Millennials (those born between 1980 and 2000), more than previous generations, engage in compulsive behaviors around the use of social media Internet websites and mobile phones and in greater numbers suffer from inattentiveness, social disconnection, depression and anxiety. Meditation can mitigate the effects of addictive use of technology by bringing Millennials back to present moment awareness and attentiveness, decrease the need for their compulsive use of social media via the Internet, as well as alleviate the physiological effects of depression and anxiety. Mindfulness and meditation may encourage Millennials to develop the face-to-face social skills necessary for meaningful social, educational and professional connections.