Browsing by Subject "Sport media"

Now showing 1 - 3 of 3
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    Digital Media Frames of Stereotypes Pertaining to Women Coaches: A Textual Analysis of Sport Blog Post Comments
    (2019-05) Salo, Mikinzee Elaine
    Today, there a record number of girls and women participating in sport (Acosta & Carpenter, 2014). However, the number of women in sport leadership, particularly in coaching, has drastically decreased over the past 45 years (Acosta & Carpenter, 2014; LaVoi, 2016). Women also receive very little sport media coverage (2-4%) and often times are trivialized, if and when, they are in the media (Cooky et al., 2013; Kane et al., 2013). With the growing popularity of digital media, this study used framing theory to examine how women coaches are portrayed in digital sport media comments. It examined the comments made in response to three sport blogs posted on the online swim news medium SwimSwam to better understand how women coaches are framed. The sample included 229 comments with 302 total units of analysis. Comments were aligned with LaVoi’s (2016) Ecological-Intersectional Model of Supports and Barriers for Women Coaches to better understand if comments were reproducing or challenging common gender ideologies pertaining to women coaches. The top five themes were women blame the women (22.5%), “blaming” men (19.5%), the unique nature of swimming (10.6%), women can/want to coach (8.3%), and the “best” bias (7.2%). Most comments reproduced common gender ideologies pertaining to women coaches as most aligned with the individual level of the model (57.6%). Findings indicate that digital media continues to marginalize women, creating an environment that does not value or support women coaches.
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    Tucker Center Talks: S2E3 - Media Coverage of Women's Sport
    (2020-02-27) LaVoi, Nicole M.; Kane, Mary Jo
    In this episode of Tucker Center Talks, Dr. Nicole M. LaVoi (current Tucker Center director) talks with the Founder of the Tucker Center Professor Mary Jo Kane about her sport media research. They discuss their theories of why media portrayals matter, the evidence on quantity and quality of sport media coverage of female athletes, as well as Kane’s sport media guide and audience reception research, key findings, and who benefits when female athletes are routinely sexualized. TEASER: You’ll hear it on TCT first…a new soundbite from Professor Kane.
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    Women`s and men`s intercollegiate basketball media coverage on ESPN.com: a mixed methods analysis of a complete season.
    (2009-08) Maxwell, Heather Dawn
    The purpose of this study was to benchmark quantitative and qualitative media coverage of women`s and men`s collegiate basketball on the Internet, while simultaneously supporting or rejecting the theory of hegemonic masculinity in the contemporary media channel. Ultimately, the researcher studied whether patterns of under-representation and marginalization of female athletes observed in traditional media exist in new media, specifically the Internet. Feature photographs and headline articles on the women`s and men`s college basketball home pages within ESPN.com were collected during the 2006-07 NCAA intercollegiate basketball season. A triangulation mixed methods design was used, as quantitative content analysis was used to quantify the number of new feature photographs and headline articles and analyze the foci of the feature photographs (e.g., coach, player, etc.) and how this person(s) is portrayed (i.e., in/out of uniform, on/off the court, in action/posed, etc.) and qualitative content analysis was employed to describe prevalent themes in the feature photographs and headline articles. In conclusion, the findings neither completely challenge nor reinforce hegemony. The equal photograph impressions regardless of the sex of the athlete, more overall article impressions on the women`s basketball home page, women`s and men`s basketball players equally likely to be presented in uniform and on the court, women`s basketball players more likely to be shown in action, and more women`s basketball photographs portraying True Athleticism compared favorably to men`s basketball and challenges male hegemony in sport. However, male hegemony in sport was reinforced by the findings that men`s basketball received more new feature photographs and headline articles, more game reporting articles, and more articlesfocused on such topics as "Coach is King," "Athlete Health," and "Rule Breakers" compared to women`s basketball. In addition, articles on women's basketball disproportionately focused on tangential topics represented by the article themes, Syndicated Lists and Professional Leagues, were over-represented in women`s basketball articles.