Browsing by Subject "Public Relations"
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Item Brand journalism: a cultural history of consumers, citizens, and community in Ford Times.(2012-04) Swenson, Rebecca DeanAdvertising and public relations professionals have recently applied the term `brand journalism' to their work and praised it as a new model for strategic communication. This dissertation develops the concept by illustrating that brand journalism is not brand new; journalism has long served as a model for corporate communicators, especially for editors of the company press. To illustrate historical and theoretical tension inherent in brand journalism, this research tells the story of Ford Times, a company magazine created by the Ford Motor Company from 1908 to 1917 and from 1943 to 1993 for consumers and dealers. Ford Times mission was to present a "view of America through the windshield." As the chapters ahead illustrate, the magazine detailed more than new models for sale; it combined narratives about automobile use, travel, nationhood, history, land conservation, regionalism, food and family with the Ford brand in order to build a reader community that inspired interest and loyalty for most of the twentieth century. By analyzing historical archival material, including Ford Times content, editorial memos, and letters from readers, this study examines the role of a particular company magazine in constructing social space and building brand tenets, and in turn, examines the Ford Times contribution to conversations about community, patriotism, consumption, and the history of public relations. In doing so, this dissertation offers a unique, focused look at the corporate press, a longstanding public relations tactic often overlooked by strategic communication historians.Item Medicated by the Corporate Soul: Public Relations, Storytelling, and Philanthropy in the Pharmaceutical Industry, 1912-1980(2021-12) Klaffke, LaurenOver the course of the twentieth century, the pharmaceutical industry evolved into its modern form. Individual pharmaceutical companies formed trade organizations in the early 1900s and experienced exponential growth in the 1930s and onward with the development of lifesaving and life-changing therapeutics. While providing products with immense value, the industry also faced criticism for a variety of practices, from labeling and advertising to pricing and patenting. In the midst of public ire and regulatory threats at various points in its growth, the industry and individual companies developed public relations programming to offset critiques, enter and grow markets, connect with their workforce, and (re)gain favor with the public. Using philanthropy and marketing as lenses into public relations, this dissertation explores public relations efforts through a series of case studies of one of the industry’s major trade organizations, the American Drug Manufacturers’ Association, as well as individual companies, including The Upjohn Company, Parke-Davis, Smith, Kline & French, and Alcon Laboratories. I begin in 1912 and follow the priorities of the ADMA in its first decades. Despite discussions about the need to educate the public about the industry’s work and its story, the ADMA failed to follow-through, leaving this storytelling to individual companies. I then explore how individual companies engaged in storytelling and history crafting through museum work and the creation of art. Finally, I examine industry-level and company-level philanthropy, connecting small philanthropic acts as well as programmatic philanthropy to positioning the industry and offsetting legislation. In this work, I contribute to the historiography of the pharmaceutical industry’s public relations and philanthropy.Item UMD News (1996-01-23)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-02-06)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-03-05)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-03-06)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-03-25)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-03-27)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-03-27)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-04-15)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-04-16)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-04-16)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-04-19)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-04-22)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-04-24)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-05-20)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-05-21)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-06-26)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-06-27)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public RelationsItem UMD News (1996-06-28)(University of Minnesota, Duluth, 1996) University of Minnesota, Duluth. Public Relations