Browsing by Subject "Mixed logit model"
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Item Improving the Marketability of Horticultural Products: Communicating to the Consumer(2014-02) Rihn, AliciaConsumers are very heterogeneous and it is challenging to determine specific product attributes that impact their purchasing choices. To investigate consumer behavior regarding horticultural products, I conducted two experiments: 1) Consumers preferences for longevity information and guarantees on cut flower arrangements, and 2) Does visual attention to product attributes on minimally processed horticultural products impact consumers' preferences? For the cut flower arrangement study an internet choice experiment was conducted in 2011. Significant variation was found in consumers' willingness to pay (WTP) for differing longevity lengths and guarantees. Specifically, participants were more likely to select and pay premiums for cut flower arrangements with longer vase life longevity and a guarantee. Using Ward's linkage cluster analysis, three distinct consumer clusters were developed: guarantee seekers, value conscious consumers, and spenders. Forty-nine percent of participants were guarantee seekers, 31% were value conscious consumers, and 20% were spenders. Guarantee seekers preferred guarantees on the cut flower arrangements. Value conscious consumers were interested in both guarantees and longevity indicators. Spenders were the least interested in longevity indicators and guarantees. We conclude floral retailers could use longevity indicators and guarantees to attract consumers, improve consumer confidence, and generate profits. Floral retailers could also develop target marketing strategies to attract different consumer clusters. In the minimally processed horticultural products study, an experimental auction and eye-tracking analysis were combined to examine consumer preferences and WTP. Differences were found between production methods, origin, and nutrient content claim content. Consumers' preferences and WTP were product specific. Additionally, there was a correlation between visual attention and consumers' WTP. More fixations on attributes participants' valued resulted in greater WTP. Conversely, more fixations on attributes participants' did not value resulted in a discounted WTP. We conclude producers and industry associations could benefit from exploring the potential of producing products with the attributes commanding greater premiums. Additionally, retailers could benefit from using in-store promotions to improve the visibility of the premium generating attributes.Item Local environment characteristics associated with walking and taking transit to shopping districts(Journal of Transport and Land Use, 2015) Schneider, Robert JamesMixed logit modeling was used to identify local environment characteristics associated with walking and taking public transit to and from shopping districts. The analysis was based on 388 intercept survey responses and local environment data from 20 San Francisco Bay Area shopping districts. This study makes methodological advances by 1) evaluating an extensive set of explanatory variables (travel time and cost, socioeconomic characteristics, attitudes, perceptions, and local environment characteristics) within the same modeling process and 2) analyzing shopping mode choice within a tour-based framework. Travel time, travel cost, and respondent socioeconomic characteristics had expected relationships with mode choice. Walking to and from shopping districts was associated with shorter trip distances (i.e., shorter travel time relative to other modes). Transit use was associated with shopping district population density and proximity to a transit station. Automobile use was discouraged by higher employment densities and smaller parking lots. The results support strategies such as developing high-density, mixed-use activity hubs; reducing surface parking; and increasing the price of on-street parking to increase walking and taking transit to shopping districts.Item Where and why do firms choose to move? Empirical evidence from Norway(Journal of Transport and Land Use, 2020) Nilsen, Øyvind Lervik; Tørset, Trude; Díez-Gutiérrez, María; Cherchi, Elisabetta; Andersen, Stig NylandA key goal for many public policies is to increase the competitiveness of local industries and make areas more attractive for firm location and development. However, little is known about firm relocations even though they are of crucial importance in understanding economic development within a region and the effectiveness of the policies proposed. This paper contributes to filling this gap by looking further into the firm relocation process by estimating models for the decision to relocate and to where. The studied area consists of four counties on the western coast of Norway that generate about half of Norway’s traditional exports. Changes in firm relocations for approximately 16,500 firms within this study area are analyzed. In addition, interviews with firms that relocated are also carried out to support the findings from the model. The results indicate that the decision to relocate is influenced by a firm's internal and external characteristics such as agglomeration. The results are relevant for regional planning and development as firms seem to have different preferences regarding what makes a location attractive or not. The results might serve as input in land-use interaction models, where changes in firm location patterns from transport investments are estimated.