Browsing by Subject "Design, housing and apparel"

Now showing 1 - 3 of 3
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    Employees' satisfaction as influenced by acoustic and visual privacy in the open office environment
    (2014-08) Soules, Maureen Jeanette
    The purpose of this study was to examine the relationship between employees' acoustic and visual privacy issues and their perceived satisfaction in their open office work environments while in focus work mode. The study examined the Science Teaching Student Services Building at the University of Minnesota Minneapolis. The building houses instructional classrooms and administrative offices that service UMN students. The Sustainable Post-Occupancy Evaluation Survey was used to collect data on overall privacy conditions, acoustic and visual privacy conditions, and employees' perceived privacy conditions while in their primary workplace. Paired T-tests were used to analyze the relationships between privacy conditions and employees' perceptions of privacy. All hypotheses are supported indicating that the privacy variables are correlated to the employees' perception of satisfaction within the primary workplace.The findings are important because they can be used to inform business leaders, designers, educators and future research in the field of office design.
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    Examining young consumers' adoption intention of SMS-based and APP-based mobile coupon services: a perceived value perspective
    (2014-10) Park, MinJung
    The objectives of this study were (1) to examine the adoption of young consumers' mobile coupon services in an apparel retailing context from the perspective of perceived value and (2) to assess whether differences existed between the two types of mobile coupon services (SMS-based vs. app-based) in consumers' perceptions and adoption intention of mobile coupon services. The author tested three specific benefits (i.e., economic benefits, psychological benefits, and customization) as well as costs as antecedents of perceived value. The results revealed that the identified antecedents, with the exception of customization, had a strong impact on mobile coupon value perceptions, which in turn influenced adoption intention. The author also found that consumers' responses to mobile coupon services were more favorable to the app-based mobile coupon services than the SMS-based mobile coupon services.
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    Predicting consumer attitude and patronage intention toward fast fashion retailers: an illustration from U.S. college students
    (2014-10) Yoo, Nayeon
    The purpose of this study was to examine a variety of antecedents influencing consumers' positive attitude and patronage intention in the context of fast fashion retailing. An online survey was used to collect the data. A total of 154 usable responses collected from a purposive sample of U.S. college students were used for data analysis. Hierarchical regression and simple linear regression were used to examine the interrelationships among antecedents, consumer attitude, and consumer patronage intention. Findings revealed that: (a) fashion leadership and price consciousness positively influenced consumer attitude toward fast fashion retailers; (b) perceived price and emotional values obtained from fast fashion items positively influenced consumer attitude in the hierarchical regression model; and (c) consumer attitude partially mediated the relationship between antecedents of consumer attitude and consumer patronage intention. The findings showed how important price value and emotional value are when fast fashion retailers cater to college student customers.