Browsing by Subject "Campaigns"
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Item Taking Campaigns Personally: The Big Five Aspects and Political Behavior(2015-08) Chen, PhilipHow do political campaigns and personality traits interact to produce differences in political behavior? This dissertation examines this question, demonstrating across a variety of behaviors and traits that political campaigns cannot be understood without considering the influence of personality traits, nor can personality in politics researchers continue to ignore the influence of situational factors such as political campaigns. Working within the structure of the Big Five personality system and using a series of experiments, I show that political campaigns alter the expression of personality traits, changing how dispositions influence voters' likelihood of voting, political participation, attitude polarization, and information seeking. I claim that voter personality cannot be understood in isolation from the political context (or vice-versa); instead, personality effects are heterogeneous contingent on the political situation.Item Why people talk about antismoking media content and the implications for health communication campaigns.(2012-06) Depue, Jacob BjornAlthough there is near universal agreement that stimulating talk about health communication campaigns is important, the frequency of talk across campaigns varies considerably. Recently, there have been several calls to better address the mechanisms that facilitate or impede talk. These authors note that further theorizing is needed on the intersection of mass and interpersonal communication as it relates to health campaigns. Building upon these calls, the present study assesses how a number of theoretically important variables impact talk about the negative consequences of smoking within the context of a large-scale antismoking media campaign. The research takes a multi-level approach to assessing the role of connectivity and conversation, examines the relationship between perceived knowledge and talk, assesses talk's role in increasing intention to quit, and investigates how ad-level characteristics impact frequency of conversation. Results are discussed in terms of their contribution to the literature, and their implications for health campaign professionals.