Browsing by Subject "American Business Research Bureau."

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    Oral history interview with George W. Dick
    (Charles Babbage Institute, 1988-02-19) Dick, George W.
    Dick describes the steps he took to return the company to profitability when he became executive vice president of the Council for Economic and Industrial Research (C-E-I-R), later the Corporation for Economic and Industrial Research, in 1962. He reviews the management of the company, its finances, and its marketing capabilities. In 1965 Dick left his position as vice president to take over the presidency of American Business Research Bureau and describes the radio ratings research firm and his management of it. Throughout the interview he discusses his relationship with other C-E-I-R executives including Herbert W. Robinson, Maurice G. Kendall, Jack Moshman, Meade Camp, and Robert Holland.