Browsing by Author "Tran-Tuan, Hung"

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    The Image Assessment of Viet-Nam Among U.S. Tourists
    (2004-06) Tran-Tuan, Hung
    Tourism to Viet-Nam has not reached its full potential. The feasibility of attracting more international tourists to Viet-Nam is quite high, particularly from the USA market. However, as of 2003, Vietnamese marketing and tourism studies are neither complete nor comprehensive in the USA market. Therefore, Vietnamese tourism image assessment is necessary and timely. Using an onsite survey, this research focused on understanding the image of Viet-Nam among U.S. tourists in Viet-Nam. Results from 100 tourists indicated that Viet-Nam's image is overall positive. Respondents were mainly seniors, highly educated, and had discrete income to travel. A four-factor solution of image variables revealed that the world heritage sites, atmosphere and attractions, service value, and tourism quality were highly evaluated by tourists. Also, the Vietnamese people, with its dynamic society, represented the holistic image and the world heritage sites were determined as unique attractions. Respondents felt that traveling to Viet-Nam was an exciting experience, and in combination with the friendliness of Vietnamese, reflected the psychological characteristic of Viet-Nam's image. Recommendations for Vietnamese development have been made for environmental issues, price inequality, and research so planners, managers, and marketers from various levels can apply for a more appealing Viet-Nam to the USA market.
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    Nature as Impression for Dao: A Theory of Spiritual Tourism Development in Da Nang - Vietnam
    (University of Minnesota Tourism Center, 2013) Tran-Tuan, Hung; Gartner, William C.; Schneider, Ingrid E.; Erkkila, Daniel L.; Lawrenz, Frances
    This research aims to generate a theory of spiritual tourism using data from a site in Việt-Nam, the city of Đà-Nẵng. Given that this form of tourism is young for Da-Nang, the issue is how the city should develop its spiritual tourism offering in a determinative and authentic way for the efficiency of its environment, socio-cultural, and economic sectors. Academically, spiritual tourism theory is wanting. Development and discussion of the grounded theory is based on cultural, heritage, and spiritual tourism.
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    Nature as Impression for Dao: A Theory of Spiritual Tourism Development in Da Nang Vietnam
    (University of Minnesota Tourism Center, 2015) Tran-Tuan, Hung
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    Nature as impression for Dao: A theory of spiritual tourism development in Da-Nang - Viet-Nam
    (2015-09) Tran-Tuan, Hung
    To keep pace with the developing trend of spiritual tourism in Viet-Nam, the city of Da-Nang continuously expands the size of spiritual festivals, inaugurates new religious establishments, and prepares to build a spiritual cultural theme park. Given this form of tourism is young for Da-Nang, the issue is how the city should develop its spiritual tourism offering in a determinative and authentic way for the efficiency of its environment, socio-cultural, and economic sectors. This research aims to generate a theory of current spiritual tourism development in Da-Nang by a qualitative method, grounded theory, which refers to interview data and utilises a specific coding system. Discussion of the theory is based on comparisons and contrasts to cases and situations of heritage, cultural, and especially spiritual tourism development; and to the tourism development literature. Recommendation is made for a selective orientation for a more sound and effective development. Theoretical contributions of spiritual tourism development in Da-Nang, and future research directions are presented.