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Browsing by Author "Proykova, Savina"

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    City of Ramsey: A Rebranding Project
    (Resilient Communities Project (RCP), University of Minnesota, 2018) Mitteslstadt, Katherine; Schuchman, Amanda; Proykova, Savina; Swanson, Caitlin; Voss, Michelle
    This project was completed as part of the 2017-2018 Resilient Communities Project (rcp.umn.edu) partnership with the City of Ramsey. Despite Ramsey’s rich history, it is often confused with Ramsey County (located on the opposite side of the Twin Cities metro area) or the neighboring community of Anoka. Ramsey has a central brand, but it is often not used to its full potential. Students in JOUR 8202: Generation and Selection of Communication Strategies, taught by Steve Wehrenberg, worked with City staff and used various methods to gain resident feedback on the aspects of Ramsey valued most by residents. The students used this information to develop a unique branding strategies that will not only help people distinguish Ramsey, but will attract new residents and businesses. The students’ final report is available.
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