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Browsing by Author "Mumcu, Ceyda"

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    Tucker Center Talks: S3E5 - The Behavior of Women's Sports Fans
    (2021-04-01) LaVoi, Nicole M.; Mumcu, Ceyda
    This week's guest is Dr. Ceyda Mumcu, an associate professor of sport management at the University of New Haven. She is an expert on fan behavior, marketing analytics in sport, and marketing of women’s sports and marketing to women sport fans. She published one of the first sport analytics textbooks which has been sold in 27 countries and across every continent. In a prior life before the academy she played professional basketball for eight years at Turkish Women’s Professional Basketball League. She is the newest member of #disruptHERS.
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    Tucker Center Talks: S3E8 - Recent Disrupters in Women's Sport
    (2021-05-13) LaVoi, Nicole M.; Antunovic, Dunja; Lebel, Katie; Lough, Nancy; Mumcu, Ceyda; Pegoraro, Ann
    On this week’s episode, Nicole talks to her disrupters [#disruptHERS] colleagues— Drs. Dunja Antunovic, Katie Lebel, Nancy Lough, Ceyda Mumcu, and Ann Pegoraro — about recent disruptions in women’s sport, and there have been many! We talk about disruption examples in sponsorship, retail, venture capital, women in sport technology, the benefit for female athletes, NFT’s, and Google’s recent announcement to sponsor 25 games of the 25th season of the WNBA and more. The key point we make is that investing in women’s sport right now is a GREAT bet. Listen in to hear our full conversation.
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    Tucker Center Talks: S4E2 - The DisruptHERS: Driving a New Model of Women's Sport
    (2022-08-30) LaVoi, Nicole M.; Lough, Nancy; Pegoraro, Ann; Lebel, Katie; Mumcu, Ceyda; Antunovic, Dunja
    For decades, scholars and advocates of women’s sport have called for a change in how women’s sport is marketed, sponsored, endorsed, promoted, covered, invested in, capitalized upon, and broadcast. Men’s sport grew and became popular and lucrative precisely because of media attention and investment, initially and over time, which is often overlooked as the seeds for its success. Women’s sport has deserved equal resources, yet has not been provided adequate investment, which is then used as a false narrative depicting women’s sport as not as lucrative, successful, and popular as men’s sport—a classic chicken-egg circular argument. We add to this conversation the concept of digital disruption to ground understanding of a new model of women’s sport, that we argue, is emerging. Join me, Dr. Nicole M. LaVoi director of the Tucker Center for Research on Girls & Women in Sport, as I talk to the #disrutpHERS Drs. Nancy Lough, Ann Pegoraro, Katie Lebel, Ceyda Mumcu, & Dunja Antunovic, as we discuss our report!