Browsing by Author "McClelland, Gary H."

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    Extended axiomatic conjoint measurement: A solution to a methodological problem in studying fertility-related behaviors
    (1988) Nickerson, Carol A.; McClelland, Gary H.
    This paper has three purposes: (1) to develop a methodology based on axiomatic conjoint measurement to accompany the McClelland (1980) fertility decision- making model; (2) to demonstrate the use of the methodology by applying it to the study of a specific fertility-related behavior (contraceptive choice); and (3) to evaluate the usefulness and validity of the model and its methodology for studying fertility-related behaviors. The within-persons methodology developed is contrasted with the across-persons methodology customarily used to test expectancy-value models of behavior. Index terms: Conjoint measurement, Contraception, Decision making, Expectancy-value models, Preference models, Within-persons analysis.
  • Thumbnail Image
    Item
    Scaling distortion in numerical conjoint measurement
    (1984) Nickerson, Carol A.; McClelland, Gary H.
    Proponents of numerical conjoint measurement generally assume that the technique’s goodness-of-fit measure will detect an inappropriate composition rule or the presence of random response error. In this paper a number of hypothetical and real preference rank orderings are analyzed using both axiomatic conjoint measurement and numerical conjoint measurement to demonstrate that this assumption is not warranted and may result in a distorted scaling.