Between Dec 19, 2024 and Jan 2, 2025, datasets can be submitted to DRUM but will not be processed until after the break. Staff will not be available to answer email during this period, and will not be able to provide DOIs until after Jan 2. If you are in need of a DOI during this period, consider Dryad or OpenICPSR. Submission responses to the UDC may also be delayed during this time.

Browsing by Author "Kwon, Jieun"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    DIVERGENT THINKING ABILITY + INTEREST = CREATIVE IDEAS: EXPLORING THE RELATIONSHIPS BETWEEN COGNITIVE CREATIVITY ASSESSMENTS AND PRODUCT DESIGN IDEA GENERATION
    (2017) Kwon, Jieun; Kudrowitz, Barry; Bromback, Luke
    The external validity of existing creativity tests was examined in the product-design field. To examine the external validity, this study adopted the Consensual Assessment Technique (CAT), by which industry leaders directly rate product ideas for their creativity. A simple correlation analysis showed that among three broadly used creativity tests (Remote Associations Test, Alternative Uses Test, and Torrance Test for Creative Thinking), only the Alternative Uses Test (AUT) was found to predict creativity in the product-design industry. In addition to the correlations analysis, two factors, product familiarity and level of interest, were tested for moderation. The results show that familiarity with the product lessens RAT-CAT (Remote Associations Test – Consensual Assessment Technique) correlation, whereas level of interest strengthens the correlation. Thus, the less familiar and more interested an individual is in the product, the more likely the individual’s divergent thinking skills will translate into an actual creative product idea.
  • Thumbnail Image
    Item
    Pitch Perfect: The Investigation of Presentation Quality Effect on Product Concept Evaluation
    (2019-10) Kwon, Jieun
    In New Product Development (NPD) process, designers and engineers work together to create product innovation. The concept selection stage is part of the early design process, in which stakeholders can come together to decide which idea is appropriate for further development. During the selection phase, the designers or engineers pitch their ideas to an audience, while the audience, who are investors, consumers, management, or peer designers, evaluate the idea based on the presentation. During this simple process, the audiences’ perception of the product idea is often influenced by the presentation quality. In this dissertation, the author examines if the quality of presentation can promote or overshadow the value of product ideas. With 3 different product ideas and 3 different presentations that differ in quality, this project demonstrates how a moderate idea that is presented well, can be seen as better than excellent ideas that are poorly presented. In addition, this study examines if the expertise of the viewer can weaken the presentation effect. The results indicate that the expertise on product design strengthens the presentation effect, yet whether product experts give higher scores or lower scores to the high-quality presentations is inconclusive.