Browsing by Author "Gartner, William"

Now showing 1 - 8 of 8
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    Assessing Millennial Brand Equity for the Minnesota Historical Society
    (University of Minnesota Tourism Center, 2015-06-30) Linnemanstons, Katherine; Schneider, Ingrid; Gartner, William
    The University of Minnesota Tourism Center worked with the Minnesota Historical Society (MNHS) to investigate its brand equity with millennials (defined as those born between 1980 and 1993). Specifically, the Tourism Center assessed customer-based brand equity with regards to four dimensions: Awareness, Image, Quality and Loyalty. Results from this research will allow promotions and marketing staff to align perceived brand identity with intended brand identity among millennials. Similarly, development professionals can use the information to better understand how to connect with millennials.
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    Economic Contribution of Vineyards and Wineries of the North, 2015
    (University of Minnesota, 2017-02) Tuck, Brigid; Gartner, William; Appiah, Gabriel
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    Recommendations for Cass County Travel and Tourism BR&E Program
    (University of Minnesota, 1993-12) Morse, George; Gartner, William; Erkkila, Daniel; Kreag, Glenn; Beckman, Scott; Allen, Frank
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    Vineyards and Grapes of the North
    (University of Minnesota, 2016-12) Tuck, Brigid; Gartner, William; Appiah, Gabriel
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    Vineyards and Wineries of Minnesota
    (University of Minnesota, 2016) Tuck, Brigid; Gartner, William
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    Well-being capital and government’s intervention to dam’s affected residents: Pak Mun Dam, Thailand
    (SSBFNET, 2021-06-14) Chaiyamart, Pattaraphongpan; Gartner, William; Nelson, Kristen
    Government plays an important role as a well-being capital provider through policies, strategies, or even direct provision to local residents to improve their livelihoods. Pak Mun Dam is one of the most controversial dams in Thailand, and government intervention is needed to solve the issues the dam has created. This study tests the premise that government intervention will impact overall well-being only through structural means by providing strategy and policies related to social and economic well-being. Government training programs and government services will impact over all well-being through social well-being. A satisfactory solution to the Pak Mun Dam situation will impact overall well-being through economic well-being. In this study a number of items, related to different well-being dimensions, were examined. The findings suggest that appropriate policy must address the four significant items which surfaced in the economic well-being measure and ten items in the social well-being dimension.
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    Wineries of the North
    (University of Minnesota, 2016-12) Tuck, Brigid; Gartner, William; Appiah, Gabriel