Browsing by Author "Cress, Mitchell"

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    Marketing Transit Sustainability: SouthWest Transit Final Campaign Book
    (Resilient Communities Project (RCP), University of Minnesota, 2015) Keena, Krystyna; Stanley, James; Cress, Mitchell; Curtis, Matthew; Golie, Sara; Stephens, Leslie; Frick, Kylie
    This project was completed as part of a year-long partnership between Carver County and the University of Minnesota’s Resilient Communities Project (http://www.rcp.umn.edu). SouthWest Transit, which is the transit provider for Carver County, wanted to leverage its sustainability efforts to expand bus ridership by appealing to people's concern for the environment. SouthWest Transit project lead Matt Fyten worked with a team of students in JOUR 4263 to develop marketing materials and strategies that can be used to promote the sustainability benefits of SouthWest Transit’s services. A final report and PowerPoint presentation slides from this project are available.