Oral history interview with Bruce Coleman

Abstract

In this oral history, software pioneer Bruce Coleman describes his early life and work as a salesman for IBM. He explains his motivation for earning an MBA at the Harvard Business School, and details his subsequent work at a number of high technology companies including integrated circuit maker Logic Electronics, Boole & Babbage, Informatics, Walker Interactive, and InSci (Information Science). Coleman describes software product development, financing, marketing, sales, and pricing at several of these companies, including Boole & Babbage, where he eventually served as CEO, and Informatics, where he assumed the responsibilities of COO. This oral history was sponsored by the Software History Center in conjunction with the Center's ADAPSO reunion (3 May 2002).