Minnesota’s Tourism Assessment Program (TAP) analyzes a community’s
tourism potential. The program includes identification of tourism assets by
the community, a site assessment by visiting team of experts, and written
recommendations developed by the University of Minnesota. Using ripple
effect mapping, we engaged program participants and other community
stakeholders in focus groups to identify intended and unintended outcomes
and impacts of TAP. Mapping the changes provided stakeholders a powerful
visual of the progress they have made toward their tourism development goals.
Several long-term impacts have been documented in three main areas: (1)
increased community cooperation, (2) enhanced marketing efforts and, (3)
expanded attractions. By coding results of this study within the Community
Capitals Framework, we hope to show each community how their involvement
in the Tourism Assessment Program and subsequent development efforts could
be targeted to have greater impact in supporting the long-term sustainability of
Bhattacharyya, Rani; Templin, Elizabeth; Messer, Cynthia; Chazdon, Scott; Hermanson, Lisa.
Ripple Effect Mapping of the Tourism Assessment Program.
University of Minnesota Extension.
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