Harisiadis, Christina2023-09-192023-09-192023-05https://hdl.handle.net/11299/256966University of Minnesota M.A. thesis. May 2023. Major: Mass Communication. Advisor: Amy O'Connor. 1 computer file (PDF); iv, 112 pages.This thesis investigated how BIPOC members of Generation Z understand corporate racial diversity statements and how their understanding is informed by organizational history. Focus groups were conducted at a large Midwestern university with questions exploring participant sentiments surrounding corporate racial diversity statements and organizational history, broadly as well as looking Disney’s initiatives specifically. Findings demonstrate that people hold a critical but understanding attitude towards racial diversity statements and organizational history. Furthermore, people are still willing to engage with companies if it suits their needs.encorporate historic responsibility (CHR)corporate social responsibility (CSR)diversityorganizational historyraceThesis or Dissertation