Perry, Vanessa Marie2015-03-252015-03-252014-12https://hdl.handle.net/11299/170822University of Minnesota M.S. thesis December 2014. Major: Natural Resources Science and Management. Advisor: Mae. A. Davenport. 1 computer file (PDF); v, 101 pages, appendix A-I.This study explores the relationship between values, identity, and perceived behavioral control and their influence on agricultural conservation decision making. Twenty-four qualitative interviews were conducted with farmers and agricultural landowners in two Minnesota sub-watersheds of the Red River Basin. Study findings reveal participants hold values and identities consistent with natural resource conservation. However, they also perceive an inability to act in accordance with their values and identities. This research builds on other farmer behavior studies by investigating perceived control as a moderator of conservation behavior. A better understanding of farmer decision making will enable land managers, resource professionals, and policy makers to enhance conservation initiatives and interventions by addressing constraints to conservation action. Programs and policies more closely aligned with farmer values and identities and providing a greater sense of control will be better received by farmers and agricultural producers.enAgricultureConservation behaviorPerceived behavioral controlValuesIdentityNatural resources science and managementThesis or Dissertation