Kehoe, Jerard F.Reynolds, Thomas J.2011-01-052011-01-051977Kehoe, Jerard F & Reynolds, Thomas J. (1977). Interactive multidimensional scaling of cognitive structure underlying person perception. Applied Psychological Measurement, 1, 155-169. doi:10.1177/014662167700100203doi:10.1177/014662167700100203https://hdl.handle.net/11299/98484A computer-interactive multidimensional scaling (MDS) program (INTERSCAL) was used together with free response methods to represent and label dimensions of individual cognitive structure underlying person perception. INTERSCAL reduced by 40% the number of judgments required by each respondent over traditional complete judgment MDS methods. The dimensional structures derived by INTERSCAL were predictive of semantic differential type judgments, Repertory Grid Test triad judgments, and independent pair-comparison judgments. Typically, one or two dimensions were recovered and were labeled evaluative and potency dimensions, respectively. These dimensional structures were stable within individuals over a period of ten weeks. This pattern of overall consistency implies that particular characteristics of an individual’s structure and changes in the relative location of the stimuli over time may be given serious consideration, and that INTERSCAL is an efficient method for scaling such dimensional structures.enArticle