Salk, Raintry J.Schneider, Ingrid E.2015-03-042015-03-042006https://hdl.handle.net/11299/170309In 2006, the University of Minnesota Tourism Center (UMTC) and Center for Urban and Regional Affairs (CURA) were contracted to profile visitors to Highland Fest, organized by the Highland Business Association (HBA). Several visitor characteristics were of interest beyond demographics, including information sources, spending habits, and experience at Highland Fest. To that end, a visitor questionnaire was developed and administered to Highland Fest visitors.enHighland Business Associationfestival attendeesfestivalevent attendanceeventCURAfestival experienceexperiencespending habitsDemographicsvisitor profileReport