Benson, SamTikk, DanielVang, Akia2024-07-022024-07-022024-05-01https://hdl.handle.net/11299/264051This report assesses the perceptions among the members of the project client, Connexus Energy (Connexus), a Minnesota electric cooperative, towards air-source heat pumps (ASHPs) to inform the client’s future approach toward ASHPs. To answer this question, the authors conducted qualitative and quantitative research, including two surveys of Connexus members, a focus group with members, and performed cost-benefit analysis of ASHP adoption for Connexus members. The research findings were synthesized to inform the recommendations to Connexus. The recommended actions for Connexus to take include the creation of a preferred HVAC contractor network that customers can utilize, more robust marketing of ASHPs, targeted messaging towards customers regarding ASHPs, and the restructuring of incentives to increase utilization and benefit to customers.en-USAir-Source Heat PumpsElectric CooperativesElectric UtilitiesElectrificationEmissions ReductionsFuel-switchingScholarly Text or Essay