Friedenberg, Laura Michelle2011-03-222011-03-222010-08https://hdl.handle.net/11299/101683University of Minnesota M.A. thesis. August 2010. Major: Mass Communication. Advisor: Dr. Brian Southwell. 1 computer file (PDF); iv, 100 pages, appendices A-C. Portraits.The present research assesses the effect of source matching and level of acculturation on Hmong women’s interest in a free cancer screening program, their intended behavior to both share the message and call the program, as well as their evaluation of the message. Results show few significant main effects and no moderation effects. Results are discussed, problems are addressed, and future directions to encourage cancer screening in the Hmong population are recommended.en-USSage Screening ProgramHmong populationCultureBreast and cervical cancer screeningMass CommunicationThesis or Dissertation