Etzkorn, Cory2012-08-272012-08-272012-08-27https://hdl.handle.net/11299/132152Lemonaid is a simple web application that helps students collaborate on projects of their choosing. Students can start a business, nonprofit, band, or club and handpick the perfect team members. This thesis contains the following deliverables: } The design of the Lemonaid identity and visual elements } The design of collateral and supporting brand extensions } The design and information architecture of the Lemonaid web application } The front-end and back-end development of the Lemonaid web application } Reasoning and process supporting the application's designen-USSumma Cum LaudeGraphic DesignUniversity Honors ProgramThesis or Dissertation