Developing a Community Brand: Approach and Methods for the Park Rapids Lakes Area Branding Study

Bussiere, MerrittPesch, RyanAsche, KellyCook, BrennaVetsch, TaylerLalum, NicoleErkkila, Daniel2017-06-022017-06-022017https://hdl.handle.net/11299/188326Most community branding studies focus on the preferences of visitors and travelers, which of course, makes sense. The Center for Small Towns, UMN Extension, and partners in the Park Rapids Lakes Area wondered if a new brand could also incorporate shared values of mulitple stakeholders, including local residents.enDeveloping a Community Brand: Approach and Methods for the Park Rapids Lakes Area Branding StudyPresentation