The Role of Package Design in a Low-Involvement Category: So-Called "Peripheral" Cues Serve as "Primary" Motivators

Romer, Katy2014-11-032014-11-032013-08https://hdl.handle.net/11299/167454enThe Role of Package Design in a Low-Involvement Category: So-Called "Peripheral" Cues Serve as "Primary" MotivatorsThesis or Dissertation