Demerath, EllenSpector, LoganHotop, Annie2022-09-152022-09-152022-08Demerath, E., Spector, L., & Hotop, A. (2022). Driven to Discover: An innovative platform for university research and public engagement at the Minnesota State Fair, 113, pp 15-25.https://hdl.handle.net/11299/241662The Driven to Discover research facility at the Minnesota State Fair leverages the annual gathering of approximately two million fairgoers to engage Minnesota residents in science and to provide a venue for rapid participant recruitment and data collection for researchers. This article describes the development and success of this innovative research infrastructure partnership between the University of Minnesota and the Minnesota State Fair. Lessons learned and some ideas for undertaking similar participant enrollment strategies elsewhere are shared.enresearch facilitypublic engagementMinnesota State FairArticle