What Drives Customer Loyalty? An analysis on creating the ideal loyalty program to increase customer loyalty and value

Humphrey, Alexis2018-08-302018-08-302017https://hdl.handle.net/11299/199853University Honors Capstone Project Paper and Poster, University of Minnesota Duluth, 2017.enUniversity of Minnesota DuluthUniversity HonorsWhat Drives Customer Loyalty? An analysis on creating the ideal loyalty program to increase customer loyalty and valueScholarly Text or Essay