Relevance of the Arboretum Brand in contemporary culture: staying rooted in horticulture heritage or cultivating an experience beyond the beauty of the garden

Hohmann, Judy2014-11-032014-11-032013-06https://hdl.handle.net/11299/167449enRelevance of the Arboretum Brand in contemporary culture: staying rooted in horticulture heritage or cultivating an experience beyond the beauty of the gardenThesis or Dissertation