Win Your Customers by Winning Theirs; How Building Brand Equity with End-Consumers Can Give B2B Businesses an Edge Over the Competition

Defiel, William A.2014-10-102014-10-102014https://hdl.handle.net/11299/166759enWin Your Customers by Winning Theirs; How Building Brand Equity with End-Consumers Can Give B2B Businesses an Edge Over the CompetitionThesis or Dissertation