Wang, Yajin2015-11-062015-11-062015-06https://hdl.handle.net/11299/175364University of Minnesota Ph.D. dissertation. June 2015. Major: Business Administration. Advisor: Deborah John. 1 computer file (PDF); v, 149 pages.Prior research has examined people's attitudes, preferences, and motivations for desiring luxury goods, but we know little about what happens when consumers actually use luxury products. My dissertation examines the psychological and behavioral effects of luxury consumption, and asks the question: Does using a luxury product influence the way a person feels and behaves?enConsumer BehaviorLuxurySelf-controlSelf-interestedStatusThesis or Dissertation