LaVoi, Nicole M.Lough, NancyPegoraro, AnnLebel, KatieMumcu, CeydaAntunovic, Dunja2023-11-302023-11-302022-08-30https://hdl.handle.net/11299/258839Runtime 40:40For decades, scholars and advocates of women’s sport have called for a change in how women’s sport is marketed, sponsored, endorsed, promoted, covered, invested in, capitalized upon, and broadcast. Men’s sport grew and became popular and lucrative precisely because of media attention and investment, initially and over time, which is often overlooked as the seeds for its success. Women’s sport has deserved equal resources, yet has not been provided adequate investment, which is then used as a false narrative depicting women’s sport as not as lucrative, successful, and popular as men’s sport—a classic chicken-egg circular argument. We add to this conversation the concept of digital disruption to ground understanding of a new model of women’s sport, that we argue, is emerging. Join me, Dr. Nicole M. LaVoi director of the Tucker Center for Research on Girls & Women in Sport, as I talk to the #disrutpHERS Drs. Nancy Lough, Ann Pegoraro, Katie Lebel, Ceyda Mumcu, & Dunja Antunovic, as we discuss our report!enAudio